ATL applauds opportunity for greater competition in the marketplace

Washington, DC – In response to news that Microsoft and Yahoo have reached a partnership agreement in search and search advertising, Randy Skoglund, executive director of Americans for Technology Leadership, issued the following statement:

“Search and search advertising is fundamental to the continued success of the Internet as it fuels much of the content and applications that consumers use every day.  This partnership between Microsoft and Yahoo will provide an alternative solution to Google’s technology and will keep the Internet innovative, open and competitive and will have immediate positive effects.  While it will take several months for the deal to close, the competitive effects will be felt across the marketplace immediately.  As a result, consumers win.”

“Given Google’s position as the dominant online search engine and ad platform, the combination of these two companies search and search ad businesses offers consumers and advertisers more choice and innovation. Additionally, businesses, advertisers and web publishers will benefit given more competition which offers them more choice and better revenue opportunities.  A Microsoft-Yahoo collaboration is beneficial news to the tech industry, businesses and consumers alike.”

This entry was posted on Wednesday, July 29th, 2009 at 11:12 am and is filed under Press Releases. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “ATL: MICROSOFT-YAHOO DEAL COULD BE A BOOST FOR CONSUMERS”

1. Tech Leadership Says:
   July 29th, 2009 at 4:26 pm

   [...] ATL: MICROSOFT-YAHOO DEAL COULD BE A BOOST FOR CONSUMERS [...]

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