About Us

Americans for Technology Leadership is a broad-based coalition of technology professionals, consumers and organizations.  We are interested in the business of technology and its impact on the consumer, especially as it relates to the public policy issues surrounding consumer electronics, software and information technology industries.

Organized in 1999, ATL has more than a decade of experience working with industry leaders, policymakers and thought leaders.  The coalition has served as the voice for consumers, using marketplace-driven analysis and solutions for public policy debates.   We strongly believe that the consumer is best served by a free-market approach to the issues of technology and government.

In the early years, the consumer was typically best served by letting innovation flourish without the heavy hand of government regulation.  This has been the core principle of ATL throughout its existence.   It is not an ideology, though, and as the technology industry has matured it is important to explain a limited and responsible view for the role of government regulation. The burden of proof still rests with those who would regulate technology. Sometimes it is necessary for the government, working with the industry, to set standards and establish rules of the road always with an eye toward demonstrable consumer benefits.  

ATL has more than a decade of experience with the daily give and take of a 24 hour news cycle and the most innovative industry sectors.  We will continue to publicly challenge the greatest threats to consumers’ interests whether they come from market actors, misguided government officials or a lack of credible information and explanation about a complex and dynamic set of issues.